Troy is an American artist, designer, and creative director.
I'm a plain-spoken Midwestern American who grew up on well water, 80s movies, biscuits & gravy, and country values.
Building & mentoring design teams with empathy, empowerment, critique, and mutual respect in mind. Helping shape and grow brands such as Google, Facebook, and eBay. Crafting custom brand identity for both a heritage whisky label, and a new cannabis brand. Fostering creative culture. Creating impact through art & design. Inspiring humans through creativity, laughter, and kindness.
A brand is defined by its "special sauce", the distinct characteristics which make it unique & desirable. I strive to capture this essence to create something iconic & timeless — whether it's preserving history, or crafting something fresh & brand new.
Traits that define me
Seasoned creative mentor & leader
I’ve managed large creative teams and I believe empathy, empowerment, critique, and mutual respect go a long way when mentoring others.
Coffee & humor fueled human
It’s proven that humor enhances the creative process. Coffee doesn’t hurt either. Count on me making fun of how you take your coffee.
Art, design & code background
Prior to 15 years professional experience, I obtained a Fine Arts + Computer Science degree, so I value the intersection of handcraft and technology.