Google Up
Google asks us to propose a brand system for their Training program. It would be applied to a multitude of online and printed material, and distributed to Google Experts and retail sales associates. We created a system based on the concept of "Up". The system included a set of line-art icons, illustration, type system, line/form patterns & motifs, and a logomark.
Client
Google
Role
Creative Director, Design
Credits
Nathan Heigert
Illustration
Jessica Raya
Copywriting
Malisa Kuch
Design
![](https://assets-global.website-files.com/5a3030d25ab0fd0001b784a7/5a4469d27b791a0001999ea0_google-up-branding-3.png)
"Up" is elevation, progress, and growth. It's aspiring for a greater purpose, and new ways of thinking.
![](https://assets-global.website-files.com/5a3030d25ab0fd0001b784a7/5a446ef97b791a0001999fdd_google-up-branding.jpg)
![](https://assets-global.website-files.com/5a3030d25ab0fd0001b784a7/5a4469d23472ef0001479ee6_google-up-branding-4.png)
![](https://assets-global.website-files.com/5a3030d25ab0fd0001b784a7/5a4469d2f6b9a40001be4968_google-up-branding-1.png)
![](https://assets-global.website-files.com/5a3030d25ab0fd0001b784a7/5a4469d28192d400018ea68f_google-up-branding-2.png)
![](https://assets-global.website-files.com/5a3030d25ab0fd0001b784a7/5a4469d23472ef0001479ee5_google-up-branding-6.png)