Google asks us to propose a brand system for their Training program. It would be applied to a multitude of online and printed material, and distributed to Google Experts and retail sales associates. We created a system based on the concept of "Up". The system included a set of line-art icons, illustration, type system, line/form patterns & motifs, and a logomark.
"Up" is elevation, progress, and growth. It's aspiring for a greater purpose, and new ways of thinking.